Apple Computer‘s marketing genius. They are known world-over for getting people to buy their really shiny devices, and today, when pre-orders for the new iPhone have begun, is no exception. All morning I’ve seen people tweeting about “ordering the new iPhone” or “fail Apple, site is down” and when I tried to go to apple.com for something unrelated today, it was running horribly slowly.
All of this is because Mr. Jobs is an expert at creating buzz and generating intense excitement for separating people from their cash. He knows how to design, package, advertise, and secretly work on new things in a way that draws interest and promotes conversation. And I can’t help but ask myself in all this, “why can’t the Church do this?”